"Gucci has signalled to the entire luxury fashion industry that it’s time to move away from using fur."

https://www.theguardian.com/fashion/2017/oct/12/italian-fashion-house-gucci-to-go-fur-free-in-2018-says-ceo
https://www.glamour.com/story/gucci-fur-free

In March last year, another Italian fashion house, Armani, announced it was going fur-free, joining other fashion brands committed to not using fur including Stella McCartney, Calvin Klein, Ralph Lauren, Hugo Boss and Vivienne Westwood.